What Is Answer Engine Optimization (AEO) and Why Does It Matter?

What Is Answer Engine Optimization (AEO) and Why Does It Matter?

Answer Engine Optimization (AEO) is the practice of structuring your content so that AI-powered tools — like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini — can pull a direct answer from your website and cite your business as the source. In plain terms, AEO is how you get quoted by an AI answer, not just…