Pricing and terms
Pricing terms: month-to-month, with a written price up front
We don’t publish a price list because every San Diego market is different. After your free lead audit you get a written monthly price. The agreement is month-to-month, with 30 days notice to cancel.
How pricing works
- 1. Free lead audit. We review your Google Business Profile, website, search visibility, ads and tracking.
- 2. Written findings and a 30-day plan. You see what we’d fix first and why.
- 3. A written monthly price. One number for the work in the plan, so you know what you’re paying before you agree to anything.
- 4. Month-to-month from there. You stay as long as the results are worth it, and give 30 days notice if they aren’t.
No pressure to sign at the end of the audit. Many owners take the findings and think it over, and that’s fine.
What affects the monthly price
How competitive your market is
Ranking a plumber in a crowded part of San Diego takes more work than ranking a niche specialist in a quieter area. The audit shows us how hard the competition is pushing.
How many services we run
Local SEO alone costs less than local SEO plus Google Ads plus a new website. We price the services in your plan, nothing extra.
How much cleanup is needed
A business with messy listings, a slow website or broken tracking needs more setup work in the first months than one that’s already in good shape.
Ad spend is separate
If you run ads, there are two costs: the fee for managing the ads, and the ad spend itself, which is the money the ads cost to run.
As a general rule of how online advertising works, ad spend is paid directly to the ad platform, such as Google or Meta, and it’s set by the budget you choose. Your Google Ads run in your own account. Our management fee is quoted separately in your written price, so you can always see what goes to the ads and what goes to the work.
Your audit includes a suggested starting budget based on your market, and the monthly report shows cost per lead so you can judge whether the spend is earning its keep.
What you own
When you leave, after your 30 days notice, you keep three things: your Google Business Profile, your Google Ads account (your ads run in your own account, not ours) and your tracking and analytics data, including call tracking history.
If we build or manage a website for you, usually on WordPress though we work with other platforms too, the terms for the site are agreed in writing before work starts, so there are no surprises later. If you’re switching from another agency, our guide on how to switch marketing agencies covers what to ask for.
Pricing questions
Why don’t you list prices on the website?
Because a fair price depends on your market, how many services you need and how much cleanup is involved. A number on a web page would be wrong for most businesses. The audit gets you a real one, in writing.
How does cancelling work?
The agreement is month-to-month. Give 30 days notice and we wrap up, make sure you have full access to your Google Business Profile, Google Ads account and tracking data, and stop billing after the notice period.
Is there a long-term contract?
No. There’s no 12-month or 6-month term. Each month has to be worth paying for.
Is the lead audit really free?
Yes. You get written findings, a 30-day plan and a monthly price. There’s no obligation to sign up afterwards.
Does the monthly price include ad spend?
No. Ad spend is the budget the ads themselves cost and goes to the ad platform. Our written price covers the work we do and is shown separately.
Can the price change later?
Only if the scope changes, such as adding a new service, and only after we agree it with you in writing.
Get your written price
Start with a free lead audit. We reply within one business day.